More salmon are caught in the Bristol Bay area than anywhere else in the world, but it’s not a free-for-all. The fishing of salmon is strictly regulated by the State of Alaska through a limited entry system. Through the efforts of the state and environmentalists, the salmon population is protected and ensured to be viable for years to come.
king salmon

Our fishing methods ensure that only sockeye salmon are caught; other species are completely safe. We’re able to catch salmon while avoiding catching other marine animals. While sockeye salmon are a renewable resource, we realize the importance of treating the species and its habitat with the utmost respect and reverence.

All of our salmon and seafood come straight from the waters of Alaska and are verified as such by the ASMI, The Alaska Seafood Marketing Institute. ASMI is a public corporation of the State of Alaska which is the state’s official seafood marketing arm.  ASMI promotes Alaska Seafood throughout the U.S. and in 17 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices.

sustainability brochure


This image and the quote below comes from a pamphlet produced by ASMI. Download the brochure for more information.

“What is sustainable seafood? It’s seafood that’s managed and fished using practices that ensure there will always be more to catch in the future. The secret to Alaska’s success lies in two basic principles:

Responsible fisheries management and sustainable fishing practices take care not to harm the fish, other marine plants and animals, nor the environment.

Fish populations are never over fished. Over fishing happens when too many fish are taken from the sea and there are not enough fish left to replenish the natural population. Alaska boasts having one of the world’s few governments that is truly dedicated to sustainability. It’s a commitment that dates all the way back to Alaska becoming a state in 1959, when Alaskans wrote sustainability into their Constitution—calling for all fisheries to be sustainably managed. In this way, Alaska promises to provide wild-caught and sustainable seafood for generations to come.”

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